
Range Rover 'Take Your Seat' Arrive and Drive Tour
The 'Take Your Seat Tour' was put together with the aim of encouraging existing Range Rover owners to upgrade. They were invited down to their local dealership and given the opportunity to test drive any of the vehicles that make up the Range Rover family. The test drive was set using way points on the sat nav and half way round their drive they rather unexpectedly stumbled across the Land Rover coffee box serving great artisan coffee served to them in a take away reusable Land Rover thermos flask.
This was a nationwide tour covering almost 100 dealerships in just 2 months. We needed to purchase, design the layout and then fit out 3 horse boxes. Our job was to design the layout, purchase the equipment, work out power requirements and then organise staffing for the entire programme. Using La Marzocco FB80 coffee machines, Compak grinders and Alchemy coffee we set about serving great coffee to prospective Range Rover buyers up and down the country.